About Us

THE BIRTH OF HALIANA

The word about us on wooden cubes. Business communication and information concept.

In Pakistan it’s still a taboo to talk about lingerie in front of anyone. On the other hand it’s the integral part of women dressing. We figured out that every other woman is having health issues (shoulder pain, backache etc.) because of wearing wrong size bra without even knowing it. There is so much social discomfort attached to buying lingerie in Pakistan. So we decided to give it back to the women of Pakistan.Now they can do inner wear shopping from the comfort of their home without being judged.
Doing all this for women, we have focused an ignored area and fulfilled the post-surgical needs of women who have survived the trauma of going through unilateral or bilateral mastectomy. Aiming to please not just the average small-busted adolescents in the country, HALIANA was created to serve women with all shapes, sizes and tastes. Haliana was created to be your first lingerie & intimate shopping destination.

GET TO KNOW US

We offer maximum assortment of styles, sizes and colors. and claim to be the biggest women inner wear Destination in Pakistan. We have all women assistance, because it’s by the woman for the women platform. You can chat or call to get live help. If you have size concern, fit consult is there to calculate your perfect fit and suggest styles suitable for your body type. We are designed to be woman’s best friend, to believe this, you need to experience it. Since women couldn’t find any at home in Pakistan and especially not online! So we decided to bring the lingerie home to them. ALL of it.

SHOPPING AT YOUR FINGERTIP

You walk into a cosmetics or departmental store. Somewhere hidden in a corner is the entrance to a partitioned area. It is hidden, private. As the secrets of the world are hidden there. Half a dozen male salesmen leer at you as you awkwardly walk to the door and enter. Inside, there are two or three salesgirls. They are awkward. They are superior. They insist that you either don’t know your own size or that they don’t have anything larger than a C-cup because nobody in Pakistan wears one.
If you do find a bra, it is synthetic and cheap and gross. You don’t want it, but you have no choice. Sounds familiar? Lucky for you, it doesn’t have to for much longer! We are available at your fingertip – on your smartphone, tablet, and computer, whatever you like! – And you can shop till you drop without ever moving! We have an all-female support team who are always willing to help you out via live chat, text message, WhatsApp and phone calls! Whatever you are comfortable with, we are here to accommodate you.